MiDo is a company born from a dream cultivated with passion. The passion of those who look to the future, beyond limits and closed-mindedness. The aim has always been the protection of the environment and respect for human beings. A reality that aims for harmony between genders, collaboration, empathy. Within MiDo, being a woman or a man makes no difference, because every action is aimed at achieving the objectives, everyone is at the service of the project and superstructures are considered useless barriers.

We cannot deny that we live in a country where equality still requires a lot of work to be defined as such. We must address the new generations with a different attitude, educate them to respect. To respect for one’s own dignity, and that of others, to respect for differences. Educate, educate in kindness and sharing of duties, outside and inside the home. We must raise children as people, before as women and men. Free to experiment with every field and find your own talent, but above all free from the constraints of a now anachronistic cultural heritage that often causes illustrious and non-illustrious figures to fall into the trap of the stereotype: “Woman one step behind!” Men and women together to improve the world… this is MIDO’s vision! Encourage passion and support talent.

Which is why, (Mi) as a woman, as an entrepreneur and as a sports enthusiast in perfect balance and agreement with the 50 percent male (Do) I am pleased to announce MiDo‘s support for the Basket Girls Ancona team of around 100 athletes aged 13 to 19 years old who plays in the Serie B Championship.

MiDo is happy to support the Basket Girls Ancona club and is proud to wish these young athletes the best of luck for their next commitment which sees them ready to play a prestigious tournament in Serbia from January 30th to February 3rd.